This Privacy Policy explains how we collect, use, and protect your personal information when you use WagglyTails.com, which is operated by JS Digital LTD, based in the United Kingdom.
1. Who We Are
WagglyTails.com is owned and operated by JS Digital LTD, a UK-based company. If you have any questions about this policy or your data, you can contact us at:
2. What Data We Collect
We may collect the following personal data when you use our site:
Name and email address when you:
- Use our contact form
- Submit a dog walk or listing
Usage and analytics data:
We use Google Analytics to understand how visitors use our site. This includes anonymous data like pages viewed, time on site, and browser type.
Cookies and trackers:
Our site uses cookies to improve functionality and measure traffic. We may also use Google AdSense and other third-party tools which use cookies to serve personalised ads.
Location data:
If you allow location access, we may use your location to show nearby dog walks or dog-friendly spots. This is entirely optional and not stored.
3. How We Use Your Data
We use your data to:
- Respond to messages sent via our contact form
- Review and process user-submitted walks or listings
- Improve the site and personalise your experience
- Comply with legal or regulatory obligations
We do not sell or share your personal information with third parties for marketing.
4. Third-Party Services
We use the following services which may collect or process data:
- Google Analytics – website analytics
- Google AdSense (future use) – advertising and cookie consent via Google's CMP
- Email service provider (planned, e.g., Beehiiv) – newsletter delivery
- Hosting provider: 20i
Each third-party service has its own privacy policy which we recommend reviewing.
5. Cookies and Consent
Our website uses cookies to:
- Keep track of preferences
- Serve personalised ads (where applicable)
- Measure performance
We use Google's Consent Management Platform (CMP) to request your permission for cookies where required. You can manage or withdraw your consent at any time.
6. Your Rights (UK GDPR)
As a UK user, you have the right to:
- Access any personal data we hold about you
- Request correction or deletion
- Object to how we use your data
- Lodge a complaint with the ICO (Information Commissioner's Office)
To exercise these rights, email us at hello@wagglytails.com
7. Data Retention
We only keep personal data for as long as necessary for the purpose it was collected, or as required by law.
8. Updates to This Policy
We may update this policy occasionally. Changes will be posted on this page with a revised "Effective Date."
9. Contact Us
Email us with any questions
hello@wagglytails.com